In January 2015, PZU passed the new PZU Business Strategy – PZU 3.0. It assumes further expansion of PZU Group until the year 2020 based on the following three strong pillars: insurance, asset management, health care.
By 2020 PZU will increase its non-life insurance market share to at least 35%.
It assumes further expansion of PZU Group until the year 2020 based on the following three strong pillars:
- Insurance – using two different brands (PZU and Link4), the Group will expand its share in the Polish non-life insurance market to at least 35% by the year 2020. It will retain its position of 43% measured with the share in regular premiums on the life insurance market. Simultaneously, it will become one of the three biggest insurance companies in Central and Eastern Europe (in the countries where it is already present). Furthermore, the Group will consider the possibilities of further acquisitions on prospective markets.
- Asset management – thanks to its offer of products with above-average investment results, PZU Group will become the leader in customer asset management in Central and Eastern Europe. It will retain the leading position on the Polish investment fund market and intends to hold at least 11.5% of shares in fund management companies’ assets by the year 2020 (excluding PZU Group’s assets held in investment funds).
- Health care – PZU Group intends to become the biggest integrated operator for coordinated health care on the Polish market. The complex offer will cover ambulatory care, prevention, hospitalisation, rehabilitation, and long-term care.
The high operating effectiveness will increase the value for the stockholders. Despite operating under the conditions of low interest rates with an unfavourable effect on investment activity, the 2020 rate of return on equity will be 20%.